GIFT BOXES

Our beautifully designed boxes make excellent gifts for a friend, partner or special person.

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FREE SHIPPING ON ALL ORDERS

No code needed!

FREE SHIPPING ON ALL ORDERS

No code needed!

YOUR LINGERIE, YOUR RULES.

Say goodbye to compromise— Most of our lingerie adjusts to you, putting your comfort and power first.

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

SPRING COLLECTION IS NOW HERE

Delicate, daring, and dripping in spring energy.

A celebration of softness, strength and springtime femininity.Sheer mesh, delicate florals, and bold silhouettes — made to flatter every curve and spark your confidence. Whether you’re dressing for them or just for you, these matching sets are your new obsession.

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Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

Bloom in Babydoll

WHAT OUR WOMEN SAY

“Honestly didn’t expect it to be this nice. The fit??? Insane. I’ve tried so many brands and this is the first time I actually felt sexy and comfy at the same time.”

Taylor L.

London

“Got it for myself as a little treat and now I want to wear it every day. Packaging was soooo cute too. 10/10.”

Emma T.

Leeds

“My boyfriend couldn’t stop looking at me lol. But also like, I wear it for me — and I felt 🔥🔥. So soft and flattering.”

Carol B.

Dallas

“Didn’t know what to expect but the quality surprised me. I already ordered again. Can’t wait to see what’s next from this brand.”

Molly A.

Charlotte

“I’m normally shy in lingerie but this made me feel confident AF. I actually strutted around my flat in it like I was on a runway lol.”

Maeve C.

Manchester

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Artboard-66

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@official.babydolllondon

Dec 29th, 2024

@official.babydolllondon

@official.babydolllondon

Jan 26th, 2025

@official.babydolllondon

@official.babydolllondon

Jan 30th, 2025